Announcing Pilot Program

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  Announcing DELTA

  At heart, I’m a builder. There’s nothing more satisfying than turning an idea in your head into something real on the screen. So I worked day and night on Anthrodontics, fully believing the old mantra: if you build it, they will come. But after launch, traction was slow. They didn’t come. After some honest soul-searching, I narrowed it down to three reasons.

  The first was stealth mode. When I build, I become reclusive and live inside my head. That meant I wasn’t talking to users, wasn’t understanding their needs, and wasn’t iterating on real feedback. It felt productive, but it isolated me from the people I was building for.

  The second was unclear product features. Anthrodontics is ambitious, with many moving parts: Anthrodontics Share (referral letter automation and secure file sharing), Anthrodontics Profile (Linktree-style social pages with embedded referral tools), and Anthrodontics Tungsten (the patient data store) — all underpinned by a dental large language model. But on launch, the homepage only showed a tutorial covering a subset of the features. Without clear communication, my pitch deck made me look as wild-eyed as Daniel Radcliffe on a good day.

  The third was ambiguous pricing. The pricing page was an afterthought. Tiers weren’t differentiated, prices felt too high, and since billing wasn’t even live, users could technically have used the product free forever. The friction alone was enough to deter sign-ups.

  So I went back to strategy basics. A good strategy has three parts: diagnosis, guiding policy, and coherent actions. My diagnosis was that users will use whatever software their workplace provides even if it sucks, dentists want information instantly available, and users only engage when there’s immediate clinical benefit. My guiding policy became: create a frictionless interface, gradually expose multiple functions, and do the hardest things first for maximum leverage.

  The coherent action is an iceberg metaphor. At the tip is a voice and chat interface — users are already trained by Google and ChatGPT to start by typing, so we meet them there. Just below is registration and PMS integration, so patient information is instantly accessible. Deeper still are referrals and secure file sharing, replacing the WhatsApp habit clinicians currently rely on for confidential information. At the deepest level is Anthrodontics Profile, closing the loop on the patient journey.

  The AI engine driving all of this is Delta — Dental Expertise Language Technology for Assistance. There are currently no answer engines built specifically for dentistry, and this is where we’ll stand apart. At launch, Delta will handle the basics: speech-to-text clinical notes, caries detection on radiographs, and more. But the exciting part is chains of thought for tailored treatment plans, and deep searches across literature, protocols, material guides, and CPD content — so clinicians are armed to the teeth with knowledge.

  Our initial audience is threefold: new graduates juggling patient loads, theory, and the dream of getting home on time; dental students testing treatment plans and learning from reputable sources; and dental influencers, who can help drive awareness through sponsorships.

  Pricing is also simpler now. Anthrodontics is free forever for dental students. Pro is $20/month for individual practitioners. Enterprise is $50/month plus $8/month per user for workplaces. We’ll also launch a referral program, and clinicians who contribute CPD content to Delta’s knowledge base will be paid whenever their work is cited — a Spotify-style model for dental expertise.

  The biggest shift, though, is one of identity. Anthrodontics is pivoting from being a dental startup focused on AI to being an AI startup focused on dentistry. It’s a small change in wording, but a massive change in leverage — and I believe it’s the unlock that will let us outpace competitors and realise the full vision.

  Play

  Mar 24, 2025

  Brian Kim